◀︎work
Consumer Goods and Services
A selection of case studies
B2BBrandConsumer Goods and ServicesDigitalEducationEnergyEnvironmentExperiencesExpertiseFinancial ServicesFood and BeverageGovernmentHealth and WellnessIndustrial Goods and ServicesIndustryMediaMedical Products and ServicesNon-ProfitOrganizationProductsRetail and HospitalityServicesTechnologyToys and GamesTransportation and MobilityVenturing
Big QuestionsOur work related to complex challenges.
CASE STUDYAmerican Express
How a $4,000 Vet Bill Sparked Innovation at American Express
CASE STUDYVerathon Medical
An Improved Airway Intubation System That Helps Physicians Save More Lives
CASE STUDYThe J.M. Smucker Company
A Leading Food Company’s Human-Centered Transformation Spurs Rapid Growth
CASE STUDYBetterer Foods (RightRice)
Building a Brand for a New, More Nutritious Rice
CASE STUDYSwarovski
Reinventing the Chandelier
CASE STUDYPlum Organics
Rethinking Baby Food Packaging
CASE STUDYSimpliSafe
Designing for Peace of Mind with a Leader in Home Security
CASE STUDYGoogle ATAP, Levi's
Designing the Levi’s Commuter Trucker Jacket with Jacquard by Google
CASE STUDYWillow
Designing the First All-in-One, Wearable Breast Pump
CASE STUDYSOG
Sleek Tools for Everyday Use
CASE STUDYRise Science
A Game-Changing Approach to Sleep for Athletes
CASE STUDYGlide
A Sleek, Seamless Apple Watch Camera Band
CASE STUDYMattel
Modernizing the Next-Generation View-Master
CASE STUDYFender
An Acoustic Amp That Steals the Show
CASE STUDYLee Jeans
Jade-Infused Jeans for Sweltering Summers
CASE STUDYtado°
Kickstarting Europe’s Biggest Smart Energy Company
CASE STUDYTempur-Pedic, Sealy
Mattress Designs That Led to a Cultural Transformation
CASE STUDYSamsung
A Design Partnership That Changed Electronics
CASE STUDYNana Joes
Designing a Brand to Scale Big
CASE STUDYThe North Face
Growing an American Brand in China
CASE STUDYApple
Creating the First Usable Mouse
CASE STUDYJulep
A New Venture Changes the Way We Polish Nails
CASE STUDYDivvy
Bringing Bikes to the Streets of Chicago
CASE STUDYFotile
A Cook Top Designed for a Wok
CASE STUDYLincoln Motor Company
Using Design Thinking to Create a Better Car
CASE STUDYPalm Computing
Handheld Organizer Becomes a Sleek Accessory
CASE STUDYGRiD Systems
The First Notebook-Style Computer
CASE STUDYNeuroMetrix
A Drug-Free Alternative to Chronic Pain Relief
CASE STUDYCoravin
An Ingenious Way to Preserve Wine
CASE STUDYMicrosoft
A Hand-Friendly, Precisely Controlled Mouse
CASE STUDYIKEA
Designing the Future Kitchen
CASE STUDYWestern Digital
Designing a Top-Selling Hard Drive
CASE STUDYDeNA
Bringing Mass-Market Genetic Testing to Japan
CASE STUDYKobo
A Friendlier, More Tactile E-Reader Experience
CASE STUDYuMotif
Helping a Digital Healthcare Startup to Scale Up
CASE STUDYBrooks England
The Next-Generation Bike Saddle
CASE STUDYIDEO
