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Hello, I’m Yuriko Yamaguchi

Design Researcher, IDEO Tokyo

山口 由利子



Yuriko is a design researcher at IDEO Tokyo. Driven by her innate curiousity and love of observation, she is constantly swimming between the lines in search of insight and inspiration. She is dedicated to contributing to design challenges that have both cultural resonation as well as cultural impact. Prior to IDEO, Yuriko was a project director and co-led the semiotics practice at the brand consultancy firm, Flamingo, servicing a number of clients including LVMH, Shiseido, Nike, Unilever, and IKEA.

Yuriko has a Liberal Arts BA and a Global Studies MA in Japanese Studies from Sophia University with research focus on Art History. In her spare time, she likes to go on urban escapades and photograph strangers.


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