Applying the principles of play to connect with people at a deeper emotional level that captivates, delights, empowers and transforms.
Play allows us to experiment, empathize and take creative risks. Ask anyone who works at IDEO - having play ingrained in our culture makes it an incredibly satisfying place to work. It keeps us engaged in our projects and makes us better innovators.
Brendan BoyleFounder, IDEO Play Lab
Through Play, we not only bring more joy and laughter into the world, we also deepen engagement, create meaning, build community and empower people through transformative experiences. Play gives us a unique lens for taking on today's toughest challenges in education, healthcare, workplace culture and designing for a more sustainable future.
Michelle LeeManaging Director, IDEO Play Lab
Mastering the art of invention and sparking joy through play! I love pushing the boundaries in all aspects of invention and play - whether through clever mechanisms, re-imagining classic play, new technology, materials or platforms - we love thinking big and playing to win by sparking joy and delight through delivering tangible play (aka great toys) to the world's kids and kids at heart.
Adam SkaatesPartner, IDEO Play Lab