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    We’re using the term ‘augmented intelligence’ as it reflects our focus on enhancing, rather than replacing people’s capabilities through technology.

    Mike StringerExecutive Design Director, IDEO Chicago

    Data science is a discipline of human-centered design.

    When data science, interaction design, and engineering experts come together, we’re able to introduce radically new experiences and systems.

    Dean MalmgrenPartner, IDEO Chicago

    We have a responsibility to ensure that AI solutions improve human lives, not harm them.

    We are repeatedly exploring and defining new ways to ensure that the decisions AI makes are aligned with people’s beliefs and values.

    Bo PengPortfolio Director, IDEO Shanghai

    Case StudyProcter & Gamble

    Using Data to Connect Global Teams

    BlogJochen Weber & Tiffany Yuan & Leo Marzolf

    Teaching AI to See Our Best Side

    Augmented intelligence elevates human capabilities and experiences.

    By focusing on serving people rather than replacing them, we can help them achieve their greatest potential.

    Justin MassaExecutive Portfolio Director, IDEO Chicago

    Augmented intelligence is based on data that is collected, interpreted, and made meaningful by humans.

    Machines might be perfectly consistent in capturing what’s happening—but real value is created when we apply the lens of human-centered design.

    Irmak SirerDesign Director, IDEO Chicago

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