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What we do
Who we are
Big Questions
How can we use AI to make things better for humans?
Combining data, design, and machine learning to build intelligent products and services that improve people's lives
We’re using the term ‘augmented intelligence’ as it reflects our focus on enhancing, rather than replacing people’s capabilities through technology.
Mike StringerExecutive Design Director, IDEO Chicago
Crunching Customer Data to Deliver Better Smartphones
ArticleHarvard Business ReviewWhat Happens When Data Scientists and Designers Work Together
AI Needs an Ethical Compass. This Tool Can Help.
Data science is a discipline of human-centered design.
When data science, interaction design, and engineering experts come together, we’re able to introduce radically new experiences and systems.
Dean MalmgrenPartner, IDEO Chicago
ArticleFast Co. DesignIDEO’s Plan to Stage an AI Revolution
What the AI Products of Tomorrow Might Look Like
ArticleFast Co. DesignIDEO’s AI Machines Explore a Future We May or May Not Want
We have a responsibility to ensure that AI solutions improve human lives, not harm them.
We are repeatedly exploring and defining new ways to ensure that the decisions AI makes are aligned with people’s beliefs and values.
Bo PengPortfolio Director, IDEO Shanghai
Using Data to Connect Global Teams
Teaching AI to See Our Best Side
ArticleTim Brown for QuartzHow Your “Creative Capacity” is the Key to Surviving Automation
Augmented intelligence elevates human capabilities and experiences.
By focusing on serving people rather than replacing them, we can help them achieve their greatest potential.
Justin MassaExecutive Portfolio Director, IDEO Chicago
A Game-Changing Approach to Sleep for Athletes
ArticleJustin Massa for QuartzAI Needs to Earn Our Trust, Just Like Any Human Relationship
The Digital Selves We Leave Behind
ArticleDavid Webster for QuartzThe Next Big Winners in Tech Will Be the Companies That Choose Heart Over Head
Augmented intelligence is based on data that is collected, interpreted, and made meaningful by humans.
Machines might be perfectly consistent in capturing what’s happening—but real value is created when we apply the lens of human-centered design.
Irmak SirerDesign Director, IDEO Chicago
Launching a Bootcamp for Data Scientists
